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The art of writing advertising : conversations with William Bernbach [and others]

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  • "In this book, five pioneer advertising writers reveal the secrets to great advertising and great writing. Four decades ago, five of the original giants of advertising copywriting, William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves, discussed their writing techniques with Advertising Age magazine. Fascinating and enlightening, these interviews were so popular with writers everywhere that they were compiled into this book. The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best: writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea-starter for writers of every stripe from all walks of life."

genre

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  • "Interviews"@en
  • "Interviews"

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  • "The art of writing advertising : conversations with William Bernbach [and others]"@en
  • "The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves"
  • "The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves"@en
  • "Die hohe Kunst des Werbetextens 5 Interviews mit William Bernbach [u. a.]"
  • "El arte de escribir publicidad. Higgins"@es
  • "Die hohe Kunst des Werbetextens 5 Interviews von Denis Higgins mit William Bernbach [u.a.]"
  • "El arte de escribir publicidad"@es
  • "El arte de escribir publicidad"
  • "The art of writing advertising : conversations with William Bernbach, George Gribbib, Rosser Reeves, David Ogilvy, Leo Burnett"
  • "El Arte de escribir publicidad"
  • "El Arte de escribir publicidad [conversaciones con William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves]"
  • "The art of writing advertising : conversations with William Bernbach [and others] / Interviewed by Denis Higgins"
  • "Die hohe Kunst des Werbetextens : Fünf Interviews"
  • "The art of writing advertising : conversations with William Bernbach ... [et al.]"@en
  • "The art of writing advertising; conversations with William Bernbach [and others]"@en
  • "The art of writing advertising : conversations with William Bernbach ... [et al.]"
  • "The Art of writing advertising : conversations with Masters of the Craft, William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves"
  • "The art of writing advertising : conversations with masters of the craft William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves"
  • "Die hohe @Kunst des Werbetextens : fünf Interviews von Denis Higgins mit William Bernbach"
  • "The art of writing advertising : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves"@en
  • "The art of writing advertising : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves"
  • "The art of writing advertising conversations with William Bernbach, George Gribbin, Rosser Reeves ... [et al.]"
  • "The art of writing advertising"
  • "The art of writing advertising : conversations with William Bernbach, Leo burnett, George Gribbin, David Ogilvy, Rosser Reeves"
  • "The art of writing advertising conversations with William Bernbach [and others]"@en
  • "The Art of writing advertising : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves"
  • "The Art of writing advertising : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves"@en
  • "The art of writing advertising : conversations with William Bernbach, LeoBurnett, George Gribbin, David Ogilvy, Rosser Reeves"
  • "Reklam yazma sanatı= the art of writing advertising"
  • "The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett"
  • "Die hohe Kunst des Werbetextens; fünf Interviews von Denis Higgins mit William Bernbach et al"
  • "The art of writing advertising : conversations with William Bernbach [and others]"

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