http://worldcat.org/entity/work/id/1125069226

FAQs on marketing answers and advice by the guru of marketing

FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful? What metrics can companies use to judge marketing performance? How are globalization and new technology affecting the role of marketing? What will the marketing department of the future look like?This landmark bestseller takes the reader inside the mind of a.

Open All Close All