"Kommunikationsstrategie." . . "BUSINESS & ECONOMICS / Organizational Behavior" . . "Kommunikation." . . "LANGUAGE ARTS & DISCIPLINES Communication Studies." . . "LANGUAGE ARTS & DISCIPLINES / Communication Studies." . "Strategic planning." . . "Strategic planning" . . . . . . . . . . . . . "Electronic books"@en . . . . . . . . . . "Recueil de contributions (Descripteur de forme)" . . . . . . "The Routledge handbook of strategic communication" . "The Routledge handbook of strategic communication"@en . "\"The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience\"--"@en . . . . . . "Strategic communication"@en . . . "\"The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience\"--" . "The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: Conceptual foundations, Institutional and organizational dimensions, Implementing strategic communication, and Domains."@en . "Handbook of strategic communication"@en . "BUSINESS & ECONOMICS / Industrial Management" . . "Communication in organizations." . . "Business communication." . . "Business communication" . "Aspect stratégique." . . "BUSINESS & ECONOMICS Public Relations." . . "BUSINESS & ECONOMICS / Public Relations." . "Öffentlichkeitsarbeit." . . "BUSINESS & ECONOMICS / Management" . . "Relations publiques." . . "Communication organisationnelle." . . . . "Communication dans les organisations." . . "Communication en gestion." . . "BUSINESS & ECONOMICS / Management Science" . . "Strategie." . . "Communication in management." . . "Kommunikationsforschung." . .