Pink Ribbons, Inc

Pink ribbons...they're everywhere: tee-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums...the list goes on and on. They make us feel good, as if we're all engaged in a successful battle against breast cancer. But who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Maybe it's the companies who wrap their products in pink to gain our admiration (and money)... and wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens? Pink Ribbons, Inc. goes inside the story to reveal those who have co-opted what marketing experts have labeled a "dream cause."

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"Pink Ribbons, Inc"
"National Film Board of Canada presents Pink ribbons, inc"
"Industrie du ruban rose"
"Industrie du ruban rose"@en
"Capitalizing on hope ="@en
"Commercialiser l'espoir"@en

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"Pink ribbons...they're everywhere: tee-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums...the list goes on and on. They make us feel good, as if we're all engaged in a successful battle against breast cancer. But who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Maybe it's the companies who wrap their products in pink to gain our admiration (and money)... and wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens? Pink Ribbons, Inc. goes inside the story to reveal those who have co-opted what marketing experts have labeled a "dream cause.""@en
"Le cancer du sein est devenu l'enfant chéri du marketing social. Des milliers de gens marchent, courent et consomment pour soutenir la cause. Chaque année, on amasse des millions de dollars au profit de la lutte contre le cancer du sein. Mais où va réellement tout cet argent et à quoi sert-il exactement? L'industrie du ruban rose est un long métrage documentaire qui explique comment la réalité dévastatrice du cancer du sein, que les experts en marketing considèrent comme une "cause de rêve", est occultée par la brillante histoire à succès du petit ruban rose."
""Le cancer du sein est devenu l'enfant chéri du marketing social. Des milliers de gens marchent, courent et consomment pour soutenir la cause. Chaque année, on amasse des millions de dollars au profit de la lutte contre le cancer du sein. Mais où va réellement tout cet argent et à quoi sert-il exactement? L'industrie du ruban rose est un long métrage documentaire qui explique comment la réalité dévastatrice du cancer du sein, que les experts en marketing considèrent comme une "cause de rêve", est occultée par la brillante histoire à succès du petit ruban rose."--Conteneur."
"Pink Ribbons, Inc. documentary traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. It questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women."@en
"Pink Ribbons, Inc. documentary traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. It questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women."
"In showing the real story of breast cancer and the lives of those who fight it, Pink Ribbons, Inc. reveals the co-opting of what marketing experts have labeled a "dream cause.""@en
"In showing the real story of breast cancer and the lives of those who fight it, Pink Ribbons, Inc. reveals the co-opting of what marketing experts have labeled a "dream cause.""
"Pink ribbons, the symbol of the breast cancer prevention movement, are everywhere: T-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums - the list goes on and on. They make people feel good, as if engaged in a successful battle against breast cancer. But who is really benefitting? More and more women are diagnosed with breast cancer every year. Wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the epidemic by selling known carcinogens?"@en
""Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labelled a 'dream cause,' has become obscured by a shiny, pink story of success"--Container."@en
""Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labelled a 'dream cause,' has become obscured by a shiny, pink story of success"--Container."
"S'inspirant du livre éponyme de Samantha King, Léa Pool jette un regard critique sur les tenants et aboutissants des campagnes de financement pour la recherche sur le cancer du sein. Tandis que les représentants des fondations et des multinationales vantent les mérites de leurs spectaculaires opérations planétaires de levées de fonds, des intellectuelles, spécialistes de la question, dénoncent les tactiques douteuses de certaines de ces compagnies, qui vendent elles-mêmes des produits potentiellement cancérigènes ou engrangent des profits faramineux en versant des miettes à la cause. Appelées à témoigner par la cinéaste, des femmes condamnées par la maladie disent ne pas se reconnaître dans ces campagnes à l'optimisme bêtifiant, qui oblitèrent leur dure réalité, et dont les retombées au plan scientifique demeurent nébuleuses. [(c) Médiafilm] [SDM]."
""Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labelled a "dream cause," has become obscured by a shiny, pink story of success."--Container."@en
"Pink ribbons are everywhere: T-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums - the list goes on and on. They make people feel good, as if engaged in a successful battle against breast cancer. But who is really benefitting? More and more women are diagnosed with breast cancer every year. Wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the epidemic by selling known carcinogens?"@en
"Pink ribbons are everywhere: T-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums - the list goes on and on. They make people feel good, as if engaged in a successful battle against breast cancer. But who is really benefitting? More and more women are diagnosed with breast cancer every year. Wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the epidemic by selling known carcinogens?"
"Breast cancer has become the poster child of?cause-related marketing campaigns. Countless people walk, run and shop for the cure.?Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve??Directed by L?a Pool and produced by Ravida Din, Pink Ribbons, Inc. is a feature documentary from the National Film Board of Canada that shows how the devastating reality of breast cancer, which marketing experts have labeled a ?dream cause,??has become obfuscated by a shiny, pink story of success."@en