Linked Data Explorerhttp://worldcat.org/entity/work/id/1152519155
The marketing power of emotion
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http://schema.org/about
- http://id.loc.gov/authorities/subjects/sh85042818
- http://id.worldcat.org/fast/876238
- http://id.loc.gov/authorities/subjects/sh2009123010
- http://id.worldcat.org/fast/876425
- http://id.worldcat.org/fast/797734
- http://id.loc.gov/authorities/subjects/sh87006429
- http://id.loc.gov/authorities/subjects/sh2010100731
- http://id.worldcat.org/fast/908824
- http://id.worldcat.org/fast/889058
- http://id.loc.gov/authorities/subjects/sh85001159
- http://id.worldcat.org/fast/1010241
- http://id.loc.gov/authorities/subjects/sh2009121700
http://schema.org/description
- "[This book] is about the significance of emotion in marketing and consumer experience. Emotion is never a semidetached adjunct to consumer processes. This book analyzes how companies use emotions to connect with consumers, develop new products, improve strategic positioning, and increase brand recognition. The authors synthesize key research related to methods of stimulating emotion, such as appealing to a customer's beliefs and wishes, and examine how, in response to these emotions, customers make product appraisals.-Dust jacket."
http://schema.org/name
- "The marketing power of emotion"