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http://worldcat.org/entity/work/id/1153042252

The springboard how storytelling ignites action in knowledge-era organizations

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http://schema.org/description

  • "[This book] teaches storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners [and] customers."

http://schema.org/name

  • "The springboard how storytelling ignites action in knowledge-era organizations"