"In Anbetracht kurzer Produktlebenszyklen, harter Konkurrenz und kritischen Nachfragern muss nahezu jeder Anbieter seine Leistung darauf ausrichten, vorhandene und latente Wünsche der Kunden zu befriedigen. Dabei tauchen bei der Gestaltung dieser Leistungen eine Fülle von Fragen auf, von denen die meisten vom Produktmanager zu beantworten sind. Dieses Handbuch von Sönke Albers und Andreas Hermann liefert einen kompakten und umfassenden Überblick über alle wichtigen Aufgaben und vermittelt Lösungen zu vielfältigen Fragen im Produktmanagement. 69 renommierte Autoren aus Wissenschaft und Praxis liefern in 43 Beiträgen den State of the Art zu: - Ziele, Aufgaben und Grundkonzept, - Strategische Aspekte, - Neuproduktplanung, - Management existierender Produkte, - Organisation und Kontrolle, - Trends im Produktmanagement, - Ausgewählte Beispiele. Neben den Erkenntnissen aus der Wissenschaft, stellen Unternehmen wie Audi, Pirelli, Proctor & Gambler, GfK, Schott u.a. ihre Konzepte zum Produkmanagement vor. Das Handbuch Produktmanagement wendet sich insbesondere an Produktmanager, Führungskräfte und Unternehmensberater aller Branchen als auch an Wissenschaftler und Studenten mit dem Schwerpunkt Marketing."
"In Anbetracht kurzer Produktlebenszyklen, harter Konkurrenz und kritischen Nachfragern muss nahezu jeder Anbieter seine Leistung darauf ausrichten, vorhandene und latente Wünsche der Kunden zu befriedigen. Dabei taucht bei der Gestaltung dieser Leistungen eine Fülle von Fragen auf, von denen die meisten vom Produktmanager zu beantworten sind. Dieses Handbuch von Sönke Albers und Andreas Herrmann liefert einen kompakten und umfassenden Überblick über alle wichtigen Aufgaben und vermittelt Lösungen zu vielfältigen Fragen im Produktmanagement. 72 renommierte Autoren aus Wissenschaft und Praxis liefern in 46 Beiträgen den State of the Art zu: - Ziele, Aufgaben und Grundkonzept, - Strategische Aspekte, - Neuproduktplanung, - Management existierender Produkte, - Organisation und Kontrolle, - Trends im Produktmanagement, - Ausgewählte Beispiele. Die 2. Auflage wurde überarbeitet und um Überlegungen zur Produktentwicklung und -modifikation erweitert. Unternehmen wie Audi, Simon, Kucher & Partners, Roland Berger & Partner, Pirelli, Procter & Gamble, GfK, Schott, Lycos u.a. stellen ihre Konzepte vor. Das Handbuch Produktmanagement wendet sich insbesondere an Produktmanager, Führungskräfte und Unternehmensberater aller Branchen als auch an Wissenschaftler und Studenten mit dem Schwerpunkt Marketing."
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
cycle de vie gestion d'entreprise processus produit [études diverses]
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.