"BUSINESS & ECONOMICS / Marketing / General" . . "Marketing Informatique Études de cas." . . "Marketing Data processing." . . . . . . . . . . . . . . . "Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book:Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification</L."@en . . . . . . . "Databases" . "Databases"@en . . . "Marketing database analytics : transforming data for competitive advantage" . "Marketing database analytics : transforming data for competitive advantage"@en . . . . . "Marketing database analytics transforming data for competitive advantage" . . . . . . "Marketing Database Analytics Transforming Data for Competitive Advantage"@en . . "Electronic books" . "Electronic books"@en . . . . . . "Mercadotecnia Bases de datos." . . "Database management." . . "Marketing Bases de données Études de cas." . . "Marketing." . . "Bases de données Gestion Guides, manuels, etc." . . "Business Intelligence." . . "Marketing Informatique Guides, manuels, etc." . . "Datenanalyse." . . "Mercadotecnia Procesamiento de datos." . . "BUSINESS & ECONOMICS / Distribution" . . "Marketing Bases de données Guides, manuels, etc." . . "Statistique commerciale." . . "Administración de bases de datos." . . "Datenbanksystem." . . "Marketing Databases." . . . .