WorldCat Linked Data Explorer

Turtle N-Triple JSON-LD RDF/XML HTML Contact Us Home

http://worldcat.org/entity/work/id/116485613

Brand Meaning

Takes a comprehensive and holistic look at how consumers find and create meaning in brands. This book explores the fundamental conscious and unconscious elements that connect people with products and brands. It questions traditional marketing concepts, and offers an understanding of how brands can both assimilate and provide meaning.

Open All Close All

type

about

http://schema.org/about

author

contributor

creator

description

http://schema.org/description

  • "Takes a comprehensive and holistic look at how consumers find and create meaning in brands. This book explores the fundamental conscious and unconscious elements that connect people with products and brands. It questions traditional marketing concepts, and offers an understanding of how brands can both assimilate and provide meaning."@en
  • "First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company."
  • "How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which meanings become attached to brands. "Brand meaning" takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning. It will leave readers with a better appreciation of what brand means and what brands mean. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the book's scope should also make it rewarding and valuable reading for practitioners in the fields of marketing and advertising."
  • "How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which meanings become attached to brands. Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a."@en
  • ""Castable Polyurethane Elastomers" explains the rationale and methods for processing raw materials into polyurethane components from theoretical and practical points of view. It addresses health and safety issues and covers the production of prepolymers, including available systems, criteria for choosing a system, and curing and post-curing operations."

genre

http://schema.org/genre

  • "Electronic books"@en
  • "Electronic books"

name

http://schema.org/name

  • "Brand Meaning"@en
  • "Brand Meaning"
  • "El significado de la marca : cómo y por qué ponemos sentido a productos y servicios"@es
  • "El significado de la marca : cómo y por qué ponemos sentido a productos y servicios"
  • "Brand meaning : meaning, myth and mystique in today's brands"
  • "Brand meaning"
  • "Brand meaning"@en

workExample