"Brand name products." . . "Marketing." . . "Branding (Marketing)" . . "BUSINESS & ECONOMICS / Management" . . "BUSINESS & ECONOMICS / Industrial Management" . . . . . . . . . . . . . . . . . . . "Case studies"@en . "Case studies" . . "Gedegen handboek over de diverse facetten en economische mogelijkheden van handelsmerken." . . . . . . . . . . . . "\"The book is impressive and thorough. It covers the phenomenon of branding from many different perspectives. Highly recommended. Graduate students, researchers and faculty, and brand management professionals\"--Choice."@en . . . . . . . "Electronic books"@en . . "The science and art of branding" . "The science and art of branding"@en . . . "The Science and Art of Branding" . . . . . . . . . . "Produits de marque." . . "Marchi di fabbrica e di commercio Politica aziendale." . . "Produits de marque Gestion." . . "Stichting Wetenschappelijk Onderzoek Commerciële Communicatie." . . "BUSINESS & ECONOMICS / Management Science" . . . . "Social values." . . "Markenartikel." . . "Stratégie de marque." . . "Markenpolitik." . . "Merken (commercie)" . . "Consommateurs Préférences." . . "Branding (Marketing) Management Case studies." . . "Consumer behavior." . . "Merken." . . "BUSINESS & ECONOMICS / Organizational Behavior" . . "Verbraucherverhalten." . .