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"Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event."@en
"A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting."
"A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basi."@en
"A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere & mdash;in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of prom."

genre

http://schema.org/genre

"Livres électroniques"
"Electronic books"
"Electronic books"@en

name

http://schema.org/name

"Event marketing : how to successfully promote events, festivals, conventions and expositions"
"活動行銷 : 節慶,會議,展覽與觀光專案"
"Huo dong xing xiao : jie qing . hui yi . zhan lan yu guan guang zhuan an"
"Event marketing : how to successfully promote events, festivals, conventions, and expositions"
"Event Marketing How to Successfully Promote Events, Festivals, Conventions, and Expositions"
"Event Marketing How to Successfully Promote Events, Festivals, Conventions, and Expositions"@en
"Event marketing how to successfully promote events, festivals, conventions, and expositions"@en
"Event marketing how to successfully promote events, festivals, conventions, and expositions"
"Huo dong xing xiao : jie qing, hui yi, zhan lan yu guan guang zhuan an"

workExample

http://schema.org/workExample