"Produits nouveaux Gestion." . . "Technische Innovation." . . "Unternehmen." . . "Summaries.Com (Firm)" . . "Gestion d'entreprises." . . "virksomhedsudvikling" . . "Marketing." . . "marketing." . "Innovationshöhe." . . "Markterschließung." . . "Etats-Unis d'Amérique." . . "Planificación estratégica." . . "forandringsledelse" . . "Innovations technologiques." . . "Produits nouveaux." . . "marketing" . . "innovation" . . "Innovation." . "Participación en el mercado." . . "Accès au marché." . . . . . . . . "Why being a \"fast second\" is often more financially rewarding than being at the cutting edge If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being \"fast seconds\") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator." . "Electronic books"@en . . . . . . . . . . . . "Fast second : how smart companies bypass radical innovation to enter and dominate new markets" . "Fast second : how smart companies bypass radical innovation to enter and dominate new markets"@en . . . . . "Why being a ''fast second'' is often more financially rewarding than being at the cutting edgeIf you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being ''fast seconds'') than to creating these markets from scratch."@en . . . . . . . . . . . . . . . . . . . "Fast Second How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets" . "Fast Second How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets"@en . . "Soundideas in summary"@en . "Why being a \"fast second\" is often more financially rewarding than being at the cutting edge if you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being \"fast seconds\") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator." . "Fast second how smart companies bypass radical innovation to enter and dominate new markets" . . "Fast second how smart companies bypass radical innovation to enter and dominate new markets"@en . . . . . "Livres électroniques" . "Fast second : how smart companies bypass radical innovations to enter and dominate new markets" . . . . . . . . . "Fast Second : how smart companies bypass radical innovation to enter and dominate new markets" . . . . . . . . "Empresas innovaciones tecnológicas." . . "Politique de l'entreprise." . . "Aspects économiques." . . . . "BUSINESS & ECONOMICS Development Business Development." . . "markedsføring" . . "Markteintrittsstrategie." . . "Wettbewerbsstrategie." . . "Neues Produkt." . . "Produktinnovation." . . "Innovations Aspect économique." . .