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http://worldcat.org/entity/work/id/1169970910

CEO of Earth a Ground-Breaking Guide to Building the Ultimate Brand

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh - dressed as Ronald - to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodi.

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type

about

alternateName

http://schema.org/alternateName

  • "Chief executive officer of earth"@en

author

creator

description

http://schema.org/description

  • "This fun irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make pproducts legendary."
  • "How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh - dressed as Ronald - to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodi."@en

genre

http://schema.org/genre

  • "Electronic books"@en

name

http://schema.org/name

  • "CEO of Earth A Ground-Breaking Guide to Building the Ultimate Brand"
  • "Director general de la tierra : una guía disruptiva sobre cómo desarrollar le mejor marca"
  • "Director general de la Tierra : una guía disruptiva sobre cómo desarrollar la mejor marca"@es
  • "CEO of Earth a ground-breaking guide to building the ultimate brand"
  • "CEO of Earth"
  • "CEO of Earth a Ground-Breaking Guide to Building the Ultimate Brand"@en
  • "CEO of Earth : a ground-breaking guide to building the ultimate brand"@en

workExample