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Writing and research for graphic designers : a designer's manual to strategic communication and presentation
- "Designer's manual to strategic communication and presentation"
- ""For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"--"
- ""This is the first handbook for those designers who write and those writers who design. ... Some of the features are: Introduction to various forms of writing and research: trade journalism, scholarly discourse, criticism, general journalism, and business-to-business capability communications. How images can be visualized through words. How to express, analyze, and report on the issues and news of design practice. Turning information into strategic assets. Using library, online, primary and secondary sources, and more. Writing for magazines, blogs, papers, lectures, journals, books--and even press releases. How design, typography, and illustration supports writing."--Back cover."
- "Writing and research for graphic designers : a designer's manual to strategic communication and presentation"@en
- "Writing and research for graphic designers : a designer's manual to strategic communication and presentation"
- "Writing and research for graphic designers a designer's manual to strategic communication and presentation"
- "Writing and Research for Graphic Designers : a Designer's Manual to Strategic Communication and Presentation"@en