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http://worldcat.org/entity/work/id/1171770935

Contagious metaphor

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about

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contributor

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http://worldcat.org/entity/person/id/2628340514

creator

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http://worldcat.org/entity/person/id/2628340514

description

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"The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs a."

genre

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"Livres électroniques"
"Electronic books"

name

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"Contagious metaphor"

workExample

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