"BUSINESS & ECONOMICS / Advertising & Promotion" . . . . "Billion-dollar branding : brand your small business like a big-business and make great things happen" . . . . . . . . . . . . "Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing. But for the businesses who understand brand, life becomes much easier --- and much more profitable." . . "Billion-dollar branding brand your small business like a big-business and make great things happen" . "Electronic books" . . . .