. "Videorecording" . . . . "Devdutt Pattanaik" . . . "TEDTalks Devdutt Pattanaik - East vs. West, the myths that mystify" . "Educational films" . "Devdutt Pattanaik - East vs. West, the myths that mystify" . "Internet videos" . "What is business,\" asks leadership consultant Devdutt Pattanaik, \"but the result of how the market behaves and how the organization behaves?\" Pattanaik maintains that these business behaviors can be understood in terms of a culture's traditional mythology. In this TEDTalk, Pattaniak contrasts Western beliefs (exemplified by Alexander the Great and a linear concept of time) with Eastern beliefs (exemplified by yogis and a cyclical concept of time) - and explains how both may influence the way a country does business. Pattanaik writes a column called \"Management Mythos\" for India's Economic Times." . . . "East vs. West, the myths that mystify" . . . . . "Films for the Humanities & Sciences (Firm)" . . . . "TED Conferences LLC." . .