"Wang lu xing xiao." . . "網路行銷" . . . "Electronic commerce." . . "Electronic Commerce." . "Electronic commerce" . "Smartphone." . . "Consumatori comportamento." . . "Transmission sans fil." . . "Commercio elettronico Aspetti sociali." . . "Verbraucherverhalten." . . "Internet Impiego nel marketing." . . "Marketing sur Internet." . . "Internet marketing." . . "Internet marketing" . "當大家都低頭看手機,你要怎麼賣東西?" . . . . . "Electronic books"@en . "Mobile influence the new power of the consumer" . "Mobile influence the new power of the consumer"@en . . . . . . . . . "The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market."@en . "The new power of the consumer" . . . . "Mobile influence : The new power of the consumer" . . . "Dang da jia dou di tou kan shou ji, ni yao zen me mai dong xi?" . . "Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market." . . . . "當大家都低頭看手機, 你要怎麼賣東西?" . . . . . . . . . . . "Mobile influence : the new power of the consumer" . "Mobile influence : the new power of the consumer"@en . . . . . . . . . . "Dang da jia du di tou kan shou ji,ni yao zen me mai dong xi?" . . . . . . . . . . "Consumer behavior." . . "Consumer behavior" . "Dian zi shang wu." . . "電子商務" . "BUSINESS & ECONOMICS / Customer Relations." . . "Business." . . "Commerce électronique." . . "Marketing mobile." . . "Consommateurs Comportement." . . "Palgrave Macmillan." . . "Wireless communication systems." . . "Wireless communication systems" .