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http://worldcat.org/entity/work/id/1186118974

High impact marketing that gets results

This book will help you to use tried and tested no-fuss marketing methods to boost awareness of your brand among new and established customers. We'll give you the confidence to segment your market and customers so you can choose the right strategies for your business, products and services. You'll learn how to avoid costly mistakes with effective research and a practical marketing plan as well as how to use online marketing, PR, direct mail, promotions and other tools to run effective marketing campaigns that deliver measurable results. Jargon free, accessible, no detailed knowledge required, sig.

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http://schema.org/alternateName

  • "Guru in a bottle"
  • "Guru in a bottle"@en

http://schema.org/description

  • "Great marketing isn't just about marketing output. It's about creating measurable business outcomes. This title helps marketing students and practitioners understand how to achieve an increase in profits through more cost effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved."
  • "This book will help you to use tried and tested no-fuss marketing methods to boost awareness of your brand among new and established customers. We'll give you the confidence to segment your market and customers so you can choose the right strategies for your business, products and services. You'll learn how to avoid costly mistakes with effective research and a practical marketing plan as well as how to use online marketing, PR, direct mail, promotions and other tools to run effective marketing campaigns that deliver measurable results. Jargon free, accessible, no detailed knowledge required, sig."@en

http://schema.org/genre

  • "Electronic books"@en

http://schema.org/name

  • "High Impact Marketing That Gets Results"
  • "High impact marketing that gets results"@en
  • "High impact marketing that gets results"