"Sportsøkonomi" . . "SPORTS & RECREATION Reference." . . "SPORTS & RECREATION Business Aspects." . . "Sportssponsering" . . "Sports Aspect économique." . . "Sports." . . "Sports" . . . . . . . . . . . . . "Electronic books"@en . . . . . . . "Strategic Sport Marketing" . . . . . . . . . . . . . . . . . . . . . . . . . . . . "A comprehensive text for sport management students as well as practising sports administrators. Integrating the unique product characteristics of sport with traditional marketing theory, it presents a strategic sport marketing model which recognises the diverse markets for sports."@en . . . "Strategic sport marketing"@en . . "Strategic sport marketing" . . . . . . . . . . . . . . . . . . . "Parrainage sportif." . . "Sports Economic aspects." . . "Strategisches Management." . . "économie sport." . . "sponsoring sport." . . "Marketing." . . "GAMES Gambling Sports." . . . . "Deportes Aspectos económicos." . . "marketing sport." . . "Sport." . . "Sport" . "Deportes Mercadotecnia." . . "Sports sponsorship." . . "Sports Marketing." . . "Sportsponsoring." . . "SPORTS & RECREATION History." . . "Markedsformer" . . "TRAVEL Special Interest Sports." . . "Patrocinio deportivo." . . "SPORTS & RECREATION Essays." . .