"Books -- Marketing." . . "Metadata." . . "Publishers and publishing." . . . . . . . . "The Metadata Handbook is a one-stop guide for professional publishers, large and small, who need to get a handle on how metadata for books operates in the real world, and who need to implement a strategy to master the development and distribution of comprehensive metadata for the books they publish."@en . . . . "Electronic books"@en . "Intended for book publishers, including self-publishers, who wish to optimize the dissemination of accurate data about their books throughout the publishing supply chain. It describes the metadata that accompanies each new book through the many activities necessary to propel it into the market." . "The metadata handbook a book publisher's guide to creating and distributing metadata for print and ebooks"@en . . . . "The metadata handbook : a book publisher's guide to creating and distributing metadata for print and ebooks" . . . . . "The Metadata Handbook a Book Publisher's Guide to Creating and Distributing Metadata for Print and Ebooks"@en . . .