http://worldcat.org/entity/work/id/1204010008

The photographer's MBA : everything you need to know for your photography business

If you have finally taken the leap with your photography and gone into business--or if you are considering it--The Photographer's MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC; learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals; understand branding's elements and how to define your own brand so that you stand out from the crowd; assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability; tackle costs, pricing, and contracts (including copyright and model releases). At the end of each chapter, the author offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer's MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.--From publisher description.

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