"One of the architects of New Labour, Lord Gould played a crucial role in helping former Prime Minister Tony Blair to three election victories. A collection of reminisces of the influential Labour party strategist and polling advisor who recently died following a long battle with cancer. This book brings together a stellar cast of contributors to consider Philip Gould's legacy. Gould was a key figure in the creation of New Labour, helping the party to win three successive general elections and in the process changing the political agenda. Drawing on focus groups to interpret the public mood he developed political strategies to position the party and craft political messages. He helped to rewrite the way election campaigns are conducted. Introduced by Philips' daughter, aspiring politician Counciller Georgia Gould, this book offers a unique insight into her father's life and showing her family's support for this important collection."
This is a placeholder reference for a Event entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Place entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.