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http://worldcat.org/entity/work/id/12106238

Crossing the chasm /

Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.

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http://schema.org/description

  • "Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling."@en
  • "Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling."
  • "Guide to marketing high-tech products."@en

http://schema.org/genre

  • "Electronic books."@en

http://schema.org/name

  • "Crossing the chasm"
  • "Crossing the chasm : marketing and selling high-tech products to mainstream customers /"
  • "Crossing the Chasm."
  • "Crossing the chasm /"@en
  • "Crossing the chasm /"
  • "Crossing the chasm : marketing and selling technology products to mainstream customers /"
  • "Crossing the chasm / Geoffrey A. Moore."
  • "Crossing the chase :"
  • "Crossing the chasm."@en
  • "Crossing the chasm : [marketing and selling technology products to mainstream customers /"
  • "Crossing the Chasm /"@en