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http://worldcat.org/entity/work/id/1211389640

Tourism Marketing On Both Sides of the Counter

Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year's conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to manageri ...

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  • "Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year's conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to manageri ..."@en

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  • "Conference papers and proceedings"@en
  • "Conference papers and proceedings"
  • "Electronic books"
  • "Electronic books"@en

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  • "Tourism marketing on both sides of the counter"
  • "Tourism marketing : on both sides of the counter"
  • "Tourism Marketing On Both Sides of the Counter"@en
  • "Tourism marketing : on both sides of the counter /ed. by Metin Kozak, ...[et al.]"
  • "Tourism Marketing: On Both Sides of the Counter"