"March of the Mods" : the Internationalisation of a British cultural phenomenon, the shaping of identity and the role of the media
A lot of academic writing on Mod culture has focused on the Mods' emergence in London in the late 1950s and their cultural practices. And it has also dealt with the role of the tabloid papers in creating an unprecedented hysteria, when Mods and Rockers attacked each other at English seaside resorts on Easter and Whitsun 1964. The participants' opinions, however, have rarely been included. Since 1978/79 several countries have seen a Mod revival. It is therefore astonishing that only few more recent academic work has been interested in how the culture is lived today. Whereas these authors mainly.
"A lot of academic writing on Mod culture has focused on the Mods' emergence in London in the late 1950s and their cultural practices. And it has also dealt with the role of the tabloid papers in creating an unprecedented hysteria, when Mods and Rockers attacked each other at English seaside resorts on Easter and Whitsun 1964. The participants' opinions, however, have rarely been included. Since 1978/79 several countries have seen a Mod revival. It is therefore astonishing that only few more recent academic work has been interested in how the culture is lived today. Whereas these authors mainly."@en
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