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http://worldcat.org/entity/work/id/1213404619

Media franchising : creative license and collaboration in the culture industries

""Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."".-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved su.

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about

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  • "Creative license and collaboration in the culture industries"@en

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  • """Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."".-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved su."@en

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  • "Electronic books"@en

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  • "Media franchising : creative license and collaboration in the culture industries"
  • "Media franchising : creative license and collaboration in the culture industries"@en
  • "Media franchising creative license and collaboration in the culture industries"@en
  • "Media franchising creative license and collaboration in the culture industries"
  • "Media franchising : creative license and collaboration in the culture industrie"

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