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http://worldcat.org/entity/work/id/1218323103

Laddering unlocking the potential of consumer behavior

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about

author

contributor

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description

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  • "Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze."

genre

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  • "Electronic books"
  • "Livres électroniques"

name

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  • "Laddering unlocking the potential of consumer behavior"
  • "Laddering Unlocking the Potential of Consumer Behavior"
  • "Laddering : unlocking the potential of consumer behavior"

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