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Olympic turnaround

The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the future of one of the world's iconic institutions was secured. It is the story of a fine balancing act as an amateur organization struggled with and eventually embraced the business world. But it did so on its own terms, maintaining its identity, not compromising its core v.

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  • "The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the future of one of the world's iconic institutions was secured. It is the story of a fine balancing act as an amateur organization struggled with and eventually embraced the business world. But it did so on its own terms, maintaining its identity, not compromising its core v."@en
  • "Higher, faster, stronger ... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramat."@en

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  • "Electronic books"@en
  • "Electronic books"
  • "Livres électroniques"
  • "History"@en
  • "History"

name

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  • "Olympic turnaround"@en
  • "Olympic turnaround how the Olympic Games stepped back from the brink of extinction to become the world's best known brand, and a multi-billion dollar global franchise"
  • "Olympic Turnaround How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand"@en
  • "Olympic turnaround How the Olympic games stepped back from the brink of extinction to become the world's best known brand - and a multi-billion dollar franchise"@en
  • "Oro olímpico"
  • "Oro olímpico"@es
  • "Olympic turnaround how the Olympic Games stepped back from the brink of extinction to become the world's best known brand and a multi billion dollar global franchise"
  • "奥林匹克大逆转"
  • "Ao lin pi ke da ni zhuan"
  • "Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand - and a multi-billion dollar global franchise"
  • "Aolinpike da ni zhuan = Olympic turnaround"
  • "奥林匹克大逆转 = Olympic turnaround"
  • "Olympic turnaround how the Olympic Games stepped back from the brink of extinction to become the world's best known brand"@en
  • "Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand"

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