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http://worldcat.org/entity/work/id/1258168

Fundamentals of marketing

"This is a basic textbook in the dynamic, complex field of marketing. While some attention is directed to the role of marketing in our socioeconomic system, the book is written largely from the viewpoint of management in an individual firm--either a manufacturer or a middleman."--Page vii.

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  • ""This is a basic textbook in the dynamic, complex field of marketing. While some attention is directed to the role of marketing in our socioeconomic system, the book is written largely from the viewpoint of management in an individual firm--either a manufacturer or a middleman."--Page vii."@en
  • ""This is a basic textbook in the dynamic, complex field of marketing. While some attention is directed to the role of marketing in our socioeconomic system, the book is written largely from the viewpoint of management in an individual firm--either a manufacturer or a middleman."--Page vii."
  • "Un clásico del marketing que se ha caracterizado por ser herramienta que proporciona los fundamentos de esta disciplina. Se ha organizado en torno a cuatro categorías: tecnología, internacionalización, el entorno físico y un comportamiento ético y social responsable; aunque no se limitan a ellos, pues están convencidos que el marketing puede y debería ser aplicado a cada situación de intercambio."@es

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  • "Lehrbuch"
  • "Lehrbuch"@en
  • "Case studies"
  • "Case studies"@en
  • "Libros electronicos"@es

name

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  • "Fundamentals of marketing"@es
  • "Fundamentals of marketing"
  • "Fundamentals of marketing"@en
  • "Fundamentals of marketing : canadian edition"
  • "Fundamentos de marketing"
  • "Fundamentos de marketing"@es
  • "Fundamentos de marketing"@en
  • "Fundamentos de marketing"@pt
  • "Fundamentals of marketing. [1], [Hauptband]"
  • "Fundamentos de Marketing"
  • "Fundamentals of marketing. 2nd ed"@en
  • "Fundamentals in marketing"@en
  • "Fundamentals of marketing. Instructor's manual"
  • "Fundamentos de marketing : decimocuarta edición"
  • "Fundamentals of marketing : case notes, software, and software documentation to accompany"@en
  • "Fundamentals of marketing. [Hauptbd.]"
  • "Fundamentals of marketing : 2d ed"
  • "Fundamentals of Marketing"
  • "Fundamentals of Marketing"@en

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