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http://worldcat.org/entity/work/id/1282947

Research for marketing decisions. 3rd ed

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  • "Marketing research - content and strategy; Management decision - the bayesian approach; The tatics of marketing research - research design; Information from respondents; The means of obtaining information from respondents; Measurement and scaling in marketing research; Multidimensional scaling of perception and preference; Sampling of respondents - the traditional approach; Sampling of respondents - the bayesian approach; Analyzing associative data - chi square and regression techniques; Analyzing associative data - discriminant analysis and canonical correlation; Factor analysis of associative data; Distance function and cluster analysis; Information from experiments; Information from simulation; Forecasting in marketing research; Applications of the bayesian approach to marketing."

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  • "Leermiddelen (vorm)"

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  • "Research for marketing decisions 3d ed"
  • "Research for marketing decisions. 3rd ed"@en
  • "La investigación para decisiones en comercialización"@es
  • "Recherche et decisions en marketing"
  • "Research for marketing decisions : 2nd ed"
  • "Recherche et décisions en marketing"
  • "Research for marketing decisions : by Paul E. Green, Donald S. Tull"@en
  • "Research for marketing decision"
  • "Research for marketing decisions"
  • "Research for marketing decisions"@en
  • "Recherche et decisions en marketing : traduit par J. lleu"
  • "Research for Marketing Decisions"
  • "Research for marketing decisions. Second edition"
  • "Methoden und Techniken der Marketingforschung"
  • "Investigaciones de mercadeo"@es
  • "Investigaciones de mercadeo"

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