Linked Data Explorerhttp://worldcat.org/entity/work/id/131138203
The la$t market
A look at the pros and cons of marketing to the developing world, whose 5 billion inhabitants may be individually impoverished but still hold great collective wealth. Includes a detailed look at marketing efforts by the Dutch multinational corporation Philips in India, and an interview with C.K. Prahalad, professor of corporate strategy at the University of Michigan.
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http://schema.org/about
- http://id.worldcat.org/fast/901974
- http://experiment.worldcat.org/entity/work/data/131138203#Place/developing_countries
- http://id.worldcat.org/fast/1010167
- http://id.worldcat.org/fast/1242969
- http://id.worldcat.org/fast/943533
- http://id.loc.gov/authorities/subjects/sh2008118201
- http://id.loc.gov/authorities/subjects/sh85081333
- http://id.loc.gov/authorities/names/no94016509
- http://viaf.org/viaf/261868889
- http://id.worldcat.org/fast/869279
http://schema.org/alternateName
- "Last market"
- "Last market"@en
http://schema.org/description
- "A look at the pros and cons of marketing to the developing world, whose 5 billion inhabitants may be individually impoverished but still hold great collective wealth. Includes a detailed look at marketing efforts by the Dutch multinational corporation Philips in India, and an interview with C.K. Prahalad, professor of corporate strategy at the University of Michigan."
- "A look at the pros and cons of marketing to the developing world, whose 5 billion inhabitants may be individually impoverished but still hold great collective wealth. Includes a detailed look at marketing efforts by the Dutch multinational corporation Philips in India, and an interview with C.K. Prahalad, professor of corporate strategy at the University of Michigan."@en
http://schema.org/name
- "The la$t market"
- "The la$t market"@en