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http://worldcat.org/entity/work/id/131259376

Marketing research : an applied orientation

While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.

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about

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alternateName

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  • "SPSS for Windows 13.0 student version"
  • "SPSS student version, 15.0"
  • "SPSS student version 14.0"

author

contributor

creator

description

http://schema.org/description

  • "While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover."@en
  • ""Marketing research: an applied orientation" takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material."
  • "The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter."
  • "The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter."@en
  • ""While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--back cover."

editor

genre

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  • "Textbooks"@en
  • "CD-ROM"
  • "logiciel(s) d'application"
  • "Electronic books"@en
  • "Electronic books"
  • "History"@en
  • "Lehrbuch"
  • "Leermiddelen (vorm)"
  • "non fiction"
  • "Methods (Music)"

name

http://schema.org/name

  • "Marketing research : an applied orientation"@it
  • "Marketing research : an applied orientation"@en
  • "Marketing research : an applied orientation"
  • "Marketing research : an applied approach"
  • "Marketing research an applied orientation"
  • "Marketing research an applied orientation"@en
  • "Etudes marketing avec SPSS®"
  • "Investigación de mercados un enfoque práctico"@es
  • "Marketing research: an applied orientation"
  • "Marketing research : an applied operation"@en
  • "Shi chang ying xiao yan jiu : ying yong dao xiang, (di 3 ban)"
  • "Marketing research : an applied orientation - custom version"@en
  • "Investigación de mercados"
  • "Investigación de mercados"@es
  • "Marketing Research : An Applied Orientation, Global edition"
  • "Marketing research : an applied approach. Instructor's manual"@en
  • "Marketing research ; an applied orientation"
  • "Études marketing"
  • "市场营销硏究 : 应用导向, (第3版)"
  • "Investigación de mercados : un enfoque práctico"
  • "Investigación de mercados : un enfoque práctico"@es
  • "Études marketing avec SPSS"
  • "Études marketing avec SPSS"@en
  • "Investigación de mercados un enfoque aplicado"@es
  • "Investigación de mercados un enfoque aplicado"
  • "Investigación de mercados : un enfoque aplicado"@es
  • "Investigación de mercados : un enfoque aplicado"
  • "Marketing research"@en
  • "Marketing research"
  • "Etudes marketing avec SPSS"
  • "Marketing research : an applied orientation : global edition"
  • "INVESTIGACION DE MERCADOS"@en
  • "Market research : an applied orientation"@en
  • "Marketing research : an applied orientation ; [includes SPSS 14.0]"

workExample

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