. . . "Livres électroniques" . . . . . . . . "Copywriting : The Creative Process of Writing Text for Advertisements or Publicity Material" . . . . . . . . . . "Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy." . "Electronic books"@en . . . "Copywriting The Creative Process of Writing Text for Advertisements or Publicity Material" . "Copywriting" . "Copywriting : the creative process of writing text for advertisements or publicity material" . "Copywriting"@en . . "Electronic books" . . "Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. --From publisher's description."@en . "Publicité Rédaction." . . . . "BUSINESS & ECONOMICS Advertising & Promotion." . . "Advertising copy." . .