Linked Data Explorer

"Once a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire."@en
"This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashio."@en
"Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges."
"Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H & M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products."
""Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H & M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' -- and reveals how a mere piece of clothing can be transformed into something with mystical allure"--Provided by publisher."@en
""Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' -- and reveals how a mere piece of clothing can be transformed into something with mystical allure."--Provided by publisher."
"Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands such as Zara, Topshop and H & M have put garments worthy of Prada and Gucci within the reach of students' pockets. Massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Sports brands such as Nike and Adidas have changed the image of their brands from practical sports wear to 'hip' fashion - attracting customers to their products who have no interest in sport. How has this transformation happened? Fashion Brands e."@en
""Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' -- and reveals how a mere piece of clothing can be transformed into something with mystical allure"--Provided by publisher."

genre

http://schema.org/genre

"Electronic books"@en
"Livres électroniques"

name

http://schema.org/name

"Fashion brands : branding style from Armani to Zara"
"Fashion brands : branding style from Armani to Zara"@en
"Fashion brands branding style from Armani to Zara"
"Fashion brands branding style from Armani to Zara"@en
"Fashion brands : kō̜ranī sưksā kānsāng satai læ brǣn fǣchan čhāk sutyō̜t brǣn rū Amani thưng Zara"
"Fashion Brands Branding Style from Armani to Zara"
"Modada marka olmak : Armani'den Zara'ya moda devlerinin marka oluşturma tarzları"@tr
"<&gt"
"Fashion Brands : Branding Style from Armani to Zara"
"Fashion brands : กรณีศึกษาการสร้างสไตล์และแบรนด์แฟชั่นจากสุดยอดแบรนด์หรู Armani ถึง Zara"
"Fashion brands = Fashion brands : branding style from Armani to Zara"
"Fashion brands"
"Marcas de moda : marcar estilo desde Armani a Zara"
"Marcas de moda : marcar estilo desde Armani a Zara"@es
"Fashion brands : kō̜ranīsưksā kānsāng satai læ brǣn fǣchan čhāk sutyō̜t brǣn rū Amani thưng Zara"@th
"Modada marka olmak Armani'den Zara'ya moda devlerinin marka oluşturma tarzları"@tr

workExample

http://schema.org/workExample