The Selfish meme a talk

"Richard Dawkins discusses the theory of memes, which proposes a basic mental replicating unit in social evolution which is equivalent to the replicating function of the gene in biological evolution."@en
"Dawkins introduces his key theory of the meme, the mental equivalent of a gene. He considers the Darwinian algorithm and postulates that the one essential ingredient to make it work is heredity."@en
"In this program, Richard Dawkins takes you on a fascinating tour through his key theory of the "Meme" - the mental equivalent of a gene. He considers the Darwinian algorithm and postulates that the one essential ingredient to make it work is heredity. He takes you through a gamut of examples - from computer viruses to language drift and school-playground trends."