Planning & producing the advertisement

"Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store."@en
"The media choices available to retailers will be thoroughly examined, as will the steps involved in planning and producing the most appropriate advertisement. Industry professionals from every segment of the advertising world will be featured to give the viewer a first hand look at how retailers use these promotional resources to foster good customer relationships and motive purchasing."@en
"It is essential that advertisements be carefully planned and executed to maximize results. This video features each of the stages of planning to assure positive responses by the company?s targeted market, beginning with the request by management for the ad to appear, moving through the various internal and external resources used in the process, and culminating with the procedures used in the production of the ad. Listen to industry experts explain how the production process works."@en