The battle for the Ugg boot is a story about cultural identity and survival in the age of globalisation. It's a spaghetti western narrated by Greig Pickhaver following the funny, tragic and heroic efforts of a couple of feisty small family businesses, in Australia and America, as they take on the giant US company, Deckers Outdoor Corporation, over a weird Aussie cultural icon - the ugg boot. The conflict will set precedents for trademarks and branding worldwide.
"Boot and shoe industry. The battle for the Ugg boot is a story about cultural identity and survival in the age of globalisation. The 'David and Goliath' plot pits a small group of Australian manufacturers and their distributors, against a large US corporation that have claimed Aussie icon, the Ugg boot, as its own. This has triggered a conflict that will set precedents for trademarks and branding worldwide.For over 100 years the ugg boot has been an Australian icon."
"The battle for the Ugg boot is a story about cultural identity and survival in the age of globalisation. It's a spaghetti western narrated by Greig Pickhaver following the funny, tragic and heroic efforts of a couple of feisty small family businesses, in Australia and America, as they take on the giant US company, Deckers Outdoor Corporation, over a weird Aussie cultural icon - the ugg boot. The conflict will set precedents for trademarks and branding worldwide."
"The battle for the Ugg boot is a story about cultural identity and survival in the age of globalisation. It's a spaghetti western narrated by Greig Pickhaver following the funny, tragic and heroic efforts of a couple of feisty small family businesses, in Australia and America, as they take on the giant US company, Deckers Outdoor Corporation, over a weird Aussie cultural icon - the ugg boot. The conflict will set precedents for trademarks and branding worldwide."@en
"The battle for the Ugg boot is a story about cultural identity and survival in the age of globalisation. The 'David and Goliath' plot pits a small group of Australian manufacturers and their distributors, against a large US corporation that have claimed Aussie icon. the Ugg boot, as its own. This has triggered a conflict that will set precedents for trademarks and branding worldwide.--Container."
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This is a placeholder reference for a Organization entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
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South Australia. Dept. of Education and Children's Services. Tape Services.
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