"Florian Haumer zeigt, dass die klassischen Methodender kommunikationswissenschaftlichen Wirkungsforschung in der Lage sind, betriebswirtschaftlich relevante Effekte einzelner Instrumente derUnternehmenskommunikation nachzuweisen. Konkret wird in dieser Publikation deutlich, dass Corporate Publishing auf vielfältige Art und Weise die Determinanten der Kundenloyalität beeinflusst und damit direkt zum betriebswirtschaftlichen Erfolg von Unternehmen beiträgt. Über die Anbindung an gängige Methoden zur Bestimmung von Markenwerten können diese Effekte sogar monetär ausgedrückt werden."
This is a placeholder reference for a Organization entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
Literature publishing Economic aspects United States History 20th century.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.