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Ecoman : how a hippy from Northland became a global eco entrepreneur
- ""The story of how Malcolm Rands, an organic gardener and hippy from Northland, built the pioneering global brand Ecostore. Malcolm Rands started Ecostore from New Zealand's first permaculture eco-village with his wife Melanie in 1993. They began by mixing soaps and detergents by hand for the then mail-order business in a dug-out basement. With a canny ability to think outside the square, twenty years on and Malcolm has built Ecostore into a multi-million dollar business. Its distinctive, masterfully branded products are on the shelves of every supermarket in New Zealand, 2000 in Australia and several thousand more in the US. Now with a foothold in Hong Kong, Singapore and China, they poised for further global expansion"--Publisher information."
- "Ecoman : how a hippy from Northland became a global eco entrepreneur"