The business solution to poverty : designing products and services for three billion new customers
The nearly three billion people living on $2 a day are not just the world?s greatest challenge?they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what Polak and Warwick call?the ruthless pursuit of affordability.? Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins comparable to those of businesses in the developed world. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world?s poorest people.?One of the most hopeful propositions to come along in a long time. Paul Polak and Mal Warwick?s approach is original, ambitious, and practical?and it just may be the key to reducing the number of people in poverty on a very large scale. Polak and Warwick lay out a practical and systematic way to work on a global scale, transforming the lives of hundreds of millions of poor people.??President Bill Clinton.
"The nearly three billion people living on $2 a day are not just the world?s greatest challenge?they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what Polak and Warwick call?the ruthless pursuit of affordability.? Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins comparable to those of businesses in the developed world. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world?s poorest people.?One of the most hopeful propositions to come along in a long time. Paul Polak and Mal Warwick?s approach is original, ambitious, and practical?and it just may be the key to reducing the number of people in poverty on a very large scale. Polak and Warwick lay out a practical and systematic way to work on a global scale, transforming the lives of hundreds of millions of poor people.??President Bill Clinton."@en
"How can the world's nearly 3 billion who live on 2 a day or less be lifted out of poverty? Paul Polak (bestselling author of Out of Poverty) and the organizations he has founded have pioneered methods that have already helped nearly 20 million of the world's poorest people to get out of poverty without charitable or government handouts. Now Polak teams with social entrepreneur and author Mal Warwick (bestselling author of Values-Driven Business) to reveal the keys for entrepreneurs, businesses, and others to replicate this success and expand its scale to include hundreds of millions of the po."@en
"This title offers a unique perspective showing why business is better equipped to eradicate world poverty than nonprofits or governments."@en
"The 2.7 billion people living on $2 a day (or less) are not just the world's greatest challenge, they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The authors show how Zero-Based Design can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors."
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BUSINESS & ECONOMICS Production & Operations Management.
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