The Middle East Unveiled a Cultural and Practical Guide for All Western Business Professionals
Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A"" Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in.
"Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A"" Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in."@en
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