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The Unpublished David Ogilvy

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; becau.

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  • "Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners"
  • "Unpublished David Ogilvy"
  • "Wei gong zhu yu shi de xuan ji"
  • "Guang gao da shi ao ge wei"
  • "Wei gong zhu yu shi de xing xiao chuang yi xuan ji"
  • "未公诸于世的选集"
  • "未公諸於世的選集"
  • "广告大师奥格威"
  • "未公諸於世的行銷創意選集"

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  • "First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; becau."@en
  • "First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'."
  • "Bundel aantekeningen, memo's, brieven e.d. over reclame en reclamemensen van een internationaal bekende reclamegigant."

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  • "Electronic books"@en
  • "Aufsatzsammlung"
  • "Biography"@en
  • "Biography"

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  • "廣告大師奧格威 : 未公諸於世的行銷創意選集"
  • "Was mir wichtig ist : provokative Ansichten e. Werbemannes"
  • "Guang gao da shi ao ge wei : Wei gong zhu yu shi de xuan ji"
  • "Guang gao da shi Aogewei : wei gong zhu yu shi di xuan ji"
  • "The Unpublished David Ogilvy"@en
  • "Was mir wichtig ist : provokative Ansichten eines Werbefachmannes"
  • "Ogilvy aan het woord"
  • "廣告大師奥格威 : 未公諸於世的選集"
  • "广告大师奥格威--未公诸于世的选集"
  • "Guang gao da shi Aogewei : wei gong zhu yu shi de xing xiao chuang yi xuan ji"
  • "The unpublished David Ogilvy"@en
  • "The unpublished David Ogilvy"
  • "Guang gao da shi ao ge wei : wei gong zhu yu shi de xuan ji, xiu ding ban"
  • "廣告大師奧格威 : 未公諸於世的選集"
  • "Guang gao da shi ao ge wei : wei gong zhu yu shi de xuan ji"
  • "Guang gao da shi ao ge wei -- wei gong zhu yu shi de xuan ji"
  • "Anotaciones privadas de David Ogilvy : escritos no publicados sobre dirección y creatividad"
  • "Anotaciones privadas de David Ogilvy : escritos no publicados sobre dirección y creatividad"@es
  • "广告大师奥格威 : 未公诸于世的选集, 修订版"
  • "Was mir wichtig ist : provokative Ansichten eines Werbemannes"
  • "The Unpublished David Ogilvy : his secrets of management creativity and succes - from private papers and public fulminations"
  • "Guang gao da shi ao ge wei : wei gong zhu yu shi de xing xiao chuang yi xuan ji"

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