"Lecture by Michael Dell, chairman of the board and CEO, Dell Computer Corporation. Make it easy for the customer to do business with you; reduce your product cost; enhance customer relationships. These seem like basic tenants to corporate success, but often the simplest ideas are the most difficult to implement. Michael Dell's success is based on the single concept that by selling computers directly to customers, Dell Computers could more efficiently assess their needs and provide the most effective computing solutions to meet those needs. Dell discusses the value of expanding globally by putting sales, support and building a brand online. In a question and answer session, Dell shares his vision of the potential of online transactions, describes the success of customized web pages, and examines the possibilities for direct and indirect sales of technology products."
"According to Michael Dell, Dell Computers was built on basic concepts that are often neglected; make it easy for the customer to do business with you; reduce your product costs; and build customer relationships. Dell shares his vision of the potential of online transactions, describes the success of customized web pages, and examines the possibilities for direct and indirect sales of technology products."@en

Using the Internet to build relationships and simplify business