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Practical web analytics for user experience : how analytics can help you understand your users

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search hab.

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  • "Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search hab."@en
  • "Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more."

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  • "Livres électroniques"
  • "Electronic books"
  • "Electronic books"@en

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  • "Practical web analytics for user experience how analytics can help you understand your users"
  • "Practical web analytics for user experience : how analytics can help you understand your users"@en
  • "Practical web analytics for user experience : how analytics can help you understand your users"
  • "Practical Web Analytics for User Experience How Analytics Can Help You Understand Your Users"@en

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