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http://worldcat.org/entity/work/id/1391691654

Marketing your library's electronic resources

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description

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  • "This essential guide to marketing libraries' e-resources shows librarians how to make sure their customers understand what is available to them online and allow them to use their e-resources fully."
  • "Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description."
  • "It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding."

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  • "Einführung"
  • "Case studies"@en
  • "Case studies"

name

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  • "Marketing your library's electronic resources : a how-to-do-it manual for librarians"
  • "Marketing your library's electronic resources : a how to-do-it manual"
  • "Marketing your library's electronic resources : a how-to-do-it manual for libarians"
  • "Marketing your library's electronic resources"@en
  • "Marketing your library's electronic resources a how-to-do-it manual"
  • "Marketing your library's electronic resources : a how-to-do-it manual"@en
  • "Marketing your library's electronic resources : a how-to-do-it manual"

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