"Bibliothèque électronique." . . "Bibliothèques États-Unis Marketing Études de cas." . . "Màrqueting." . . "Marketing." . . "Sources d'information électroniques Commercialisation." . . "Bibliotheekmanagement." . . "Sources d'information électroniques Marketing." . . "Biblioteche Marketing." . . "Elektronische Medien." . . . . . . "Einführung" . . . "This essential guide to marketing libraries' e-resources shows librarians how to make sure their customers understand what is available to them online and allow them to use their e-resources fully." . . . . . . "Marketing your library's electronic resources : a how-to-do-it manual for librarians" . "Case studies"@en . "Case studies" . . "Marketing your library's electronic resources : a how to-do-it manual" . . . . . . "Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description." . . . . "Marketing your library's electronic resources : a how-to-do-it manual for libarians" . . . "Marketing your library's electronic resources"@en . "Marketing your library's electronic resources a how-to-do-it manual" . . . . . . . . . . . . "Marketing your library's electronic resources : a how-to-do-it manual" . . "Marketing your library's electronic resources : a how-to-do-it manual"@en . . . . . . . . . . . . . . . . . . . . . . . . . "It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding." . . . . . "Bibliothèques Marketing." . . "Wissenschaftliche Bibliothek." . . "Elektronische Bibliothek." . . "Bibliothèques Information électronique Marketing." . . "Bibliothèques virtuelles Marketing." . . "Bibliotecas Colecciones especiales Publicaciones electrónicas" . . "Biblioteques digitals." . . "Biblioteche digitali Aspetti economici." . . "Biblioteques i Internet." . . "Bibliothèques États-Unis Marketing Cas, Études de." . . "Bibliothèques Fonds spéciaux Sources d'information électroniques." . . "Libraries Marketing Case studies." . . . . "Libraries Marketing." . . "Recursos electrònics." . . "Risorse elettroniche Gestione." . . "Libraries Special collections Electronic information resources." . . "Bibliothèques." . . "Réseaux sociaux en ligne." . . "Planificació estratègica." . . "Bibliotecas Publicidad" . . "Electronic information resources Marketing." . . "Libraries United States Marketing Case studies." . .