"BUSINESS & ECONOMICS Organizational Behavior." . . "BUSINESS & ECONOMICS Management Science." . . "Preus Fixació" . . "Màrqueting." . . "Consumption (Economics)" . . "Programari Indústria i comerç Estudi de casos." . . "Demand (Economic theory)" . . "Computer software industry Case studies." . . "Marketing Guides, manuels, etc." . . "Pricing." . . "Marketing." . . "Vente groupée." . . "Prix Fixation." . . "Logiciels Industrie Études de cas." . . "BUSINESS & ECONOMICS Industrial Management." . . "Prix Fixation Guides, manuels, etc." . . "Analyse des données." . . . . . . "Livres électroniques" . "Llibres electrònics"@en . . . . . . . . "Savvy manager's guide" . . . "Case studies" . "Case studies"@en . . . . . . . . . . . "Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your." . "Freemium economics : leveraging analytics and user segmentation to drive revenue; [the Savvy manager's guide]" . . . . . . . . . "Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel."@en . . "Electronic books"@en . "Electronic books" . . . "Freemium Economics Leveraging Analytics and User Segmentation to Drive Revenue" . . . . . . . . . "Freemium economics : leveraging analytics and user segmentation to drive revenue"@en . "Freemium economics : leveraging analytics and user segmentation to drive revenue" . . . . . . "Freemium economics leveraging analytics and user segmentation to drive revenue" . . . . "Economics." . . "Vente groupée Guides, manuels, etc." . . "Bundling (Marketing)" . . "Planification stratégique." . . "BUSINESS & ECONOMICS Management." . . "Consum (Economia)" . . "Consommation (Économie politique) Guides, manuels, etc." . . "Computer software industry Case studies Electronic books." . . "Demande (Théorie économique)" . . . . "Computer software industry." . . "Demande (Théorie économique) Guides, manuels, etc." . .