"Reclame." . . "Publicidad en los medios de comunicación social." . . "Reklame" . . "Planification stratégique." . . "Stratégie publicitaire." . . "Strategie." . . "Publicitat." . . "BUSINESS & ECONOMICS Advertising & Promotion." . . "Oglaševanje Marketing." . . . . . . . . . . . . . . "Strategy in advertising matching media and messages to markets and motivations" . "Strategy in advertising matching media and messages to markets and motivations"@en . . . . . "Electronic books"@en . . . . . . . . "La strategie publicitaire" . . . . "Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole. Rapidly evolving communications technology has driven great changes in marketing practice. But the \"big job\" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal." . "Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole. Rapidly evolving communications technology has driven great changes in marketing practice. But the \"big job\" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal."@en . "Strategy in Advertising : Matching Media and Messages to Markets and Motivations" . . "Strategy in advertising : matching media and messages to markets and motivation"@en . "Strategy in advertising : matching media and messages to markets and motivation" . "Strategy in advertising : matching media and messages to markets and motivatons" . . . . "Strategy in advertising : matching media and messages to markets and motivations"@en . "Strategy in advertising : matching media and messages to markets and motivations" . . . "Strategy in advertising : Matching media and messages to markets and motivation" . . "Guide (Descripteur de forme)" . . . . . . . . . "Strategy in advertising matching media and messages to markets and motivation"@en . . . . . . "Communication en marketing." . . . . "Werbung." . . "Médias et publicité" . . "Médias et publicité." . "Advertising." . . "Publicité" . . "Publicité." . "Publicidad Aspectos psicológicos." . . "Publicidad Aspectos económicos." . .