Linked Data Explorer

""By systematically analyzing the experiences of dozens of companies, we've been able to extract the key strategies, tactics, and tools that are needed to establish an environmentally based competitive advantage ... we show you the real costs, hard choices, and trade-offs companies face when they make environmental thinking part of their core business strategy." - page 4."
"This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an "eco-advantage" in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions. Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line. - Publisher."
"This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corp."@en
"This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental thinking into their overall business strategies. The authors provide clear, how to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success, establishing an "eco-advantage" in the marketplace. This book is written for executives at all levels and in businesses of all kinds. It guides the business leader through issues of pollution and natural resource management and the growing pressure from outside stakeholders to strive for "sustainability." While highlighting successful strategies, the authors also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution, not legalisms, platitudes, and abstractions, they present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth."

genre

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"Electronic books"@en
"Electronic books"
"Livres électroniques"

name

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"Green to Gold : How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage"
"Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage"@en
"Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage"
"Green to gold : how smart companies use environmental strategy to innovate, create value and build competitive advantage"
"Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage"
"Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage"@en
"Green to gold : how smart companies use environmental strategy to innovate, create value, and build a competitive advantage"
"Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage : [Summary]"

workExample

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